Birchwood University 3 credits MAR
In this course students will learn advanced integrated marketing communication mix will be the focus of this course. Topics include consumer behavior; market research; product planning and development; pricing; advertising strategies; budgeting; personal selling; media cross-marketing; advertising regulation; strategic planning for international markets; special events and sales promotion; public relations and publicity. Students are expected to produce an original Marketing Plan for a potential product/service. This will be major form of assessment in this course.
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