University of South Florida 3 credits MAR
A study of strategic marketing planning and problem-solving processes as practiced by the modern market-oriented firm. The course is designed to develop marketing problem-solving, decision-making, and planning skills through the extensive use of case analysis. Prerequisite: None Corequisite: None Co-Prerequisite(s): None USF Muma College of Business | School of Marketing and Innovation Credit Hours: 3
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