University of South Florida 3 credits MAR
This course will cover different advanced marketing analytics tools and methodologies that are used to derive customer and market insights, which facilitate managerial decision-making in marketing contexts. These techniques are also used to analyze large data sets (Big Data). Prerequisite: None Corequisite: None Co-Prerequisite(s): None USF Muma College of Business | School of Marketing and Innovation Credit Hours: 3
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