University of South Florida 3 credits MAR
Marketing Analytics is a systematic approach to extracting useful and actionable insights from marketing data to drive effective decisions. Marketing data includes, but is not limited to, primary customer data (e.g., customer surveys, interviews), secondary customer data (e.g., their background, purchase patterns, browsing behavior, social media posts), secondary firm data (e.g., branch-level information, competitor data), among others. Prerequisite: MAR 3023 (min grade C-) AND QMB 3302 (min grade C-) OR CAI 3801 (min grade C-)
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