University of Kentucky 3 credits Japan Studies
KHP 321 is a course that focuses on the role of sales, sponsorship and fundraising in sport. Students are exposed to sport-specific sales (tickets, etc.), fundraising challenges and goals for events, facilities, and organizations in the sports industry. The roles of media and public relations are also addressed. This course stresses practical applications in unique situations faced by sport management practitioners. Prereq: KHP 200 and KHP 300 or permission from instructor.
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