The University of Texas at Austin 3 credits Journalism
Examines how and why media leaders behave and operate by assessing current and past research, theories, and practice to arrive at a better view of what it is like to direct and manage a media organization. Students will investigate issues such as market orientation, diversity, group culture, competition, ownership, structure, ethics, and leadership from a media organizational standpoint. Journalism 395 (Topic: Media Management) and 395 (Topic 58) may not both be counted.
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