New York University 3 credits Integrated Marketing
This course introduces students to topics of relevance to the global marketing and communications industry and establishes some frameworks through which to analyze and evaluate the ecosystem of these industries. The course will review topics that inform the competitive business strategies adopted by various players in the environment, and/or the creative process of developing marketing and communications campaigns, and the criteria used to assess whether these campaigns had an impact. Special topics will be analyzed in the context of how they are shaped by marketing and communications practice, and how they are impacted by, or alternatively, help drive globalization and digital transformation.
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