New York University 2 credits Interactive Media and Business
Business success requires being different. To succeed, a business needs to stand out from the competition. This is the fundamental challenge facing the business strategist. In this course, we will develop a four-way framework to help us think differently and better and become better business strategists. The four components of the framework (4 Cβs) are: strategy from contrast, strategy from combination, strategy from constraint, and strategy from context. We will examine many examples of great business strategies of each of these four types, and we will also use this framework to help us generate entirely new strategies. Prerequisite: Sophomore standing or above. Fulfillment: IMB Business elective; IMA/B elective for the IMB major; Creativity+Innovation Minor.
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