James Madison University 3 credits IA
Competitive intelligence is developing actionable foresight regarding competitive dynamics that can be used to enhance the speed and quality of decision-making. This course teaches students to think and act strategically as a CI professional and to develop students’ capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage and how its strategy can be implemented and executed successfully with the support of CI. Prerequisite(s): IA 175 .
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