Grand Canyon University 4 credits Hospitality and Tourism Management
This course explains how the interrelated sectors of the tourism industry can be better prepared to attract and service people traveling for both business and leisure. Students develop strategies for destinations to responsibly manage tourists and their activities. The course will also examine the concept of destination marketing and its role in promoting places for tourism and hosting major events. Prerequisites: HTM-440, HTM-450, and HTM-460.
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