Grand Canyon University 4 credits Hospitality and Tourism Management
This course focuses on identifying the components of revenue management in order to optimize consumer demand, revenue and profit for the hospitality industry. Students participate in competitive analysis to identify market opportunities and develop pricing and sales mix strategies that support organizational goals. Students learn analytical modeling practices, market segmentation, distribution channel mix, forecasting, and budgeting. The use of industry benchmarking tools and metrics relevant to revenue management are also addressed. Prerequisites: HTM-440 and HTM-450.
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