Grand Canyon University 4 credits Hospitality
This course introduces the unique features of services marketing with a focus on the importance of building and maintaining guest relationships to deliver quality service through the development of marketing strategies. Students will evaluate brand management and determine strategic approaches suitable for the hospitality industry with an emphasis on aligning strategies to organizational goals. There is a particular emphasis on the applications of social media and integrated marketing communications. Prerequisite: MKT-245 or MKT-315.
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