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HEA 524

Enrollment Management

Stony Brook University 3 credits HEA

Course Description

This course covers marketing the university, programs to attract applicants, the application process, generating and applying models for predicting enrollment, and assessing outcomes, including ratios such as applicant-to-accept, accept-to-enrollment, and enrollment-to-retention, and graduation rates. Issues of selectivity, financial aid leveraging (merit and need-based scholarships and aid programs), and linkages between academic and student affairs are covered. The prime focus is undergraduate enrollment, but the course also examines graduate and professional school enrollment. Learn roles of admissions officers and counselors, information technology and data processing professionals, and institutional research analysts. Ways to attract and retain students, increase selectivity and enrollment, and improve students’ academic and social integration and success are highlighted. 3 credits Prerequisite: matriculation in Higher Education Administration programs

Code
HEA 524
Credits
3
Subject
HEA

Programs That Include This Course

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