Grand Canyon University 4 credits Game Creation
This course layers an understanding of marketing and promotion into the game industries. Topics covered may include how to build in person and online communities around a game franchise; developing expanded brand components; planning and presentation of live events including conferences, challenges, and live streaming; and the integration of public relations and publicity to promote the growth of game products. Technology requirement: Students are responsible for providing their own laptop that is capable of running the Adobe Creative Cloud. Verify required technical specifications in the University Policy Handbook available on www.gcu.edu. Prerequisite: GMC-200.
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