University of Wisconsin-Madison 3 credits GEN BUS
Enables you to understand and apply useful approaches to analyzing and presenting data to support business decision making. Emphasis on applications of predictive and prescriptive analytics. Predictive approaches use historical data to infer relationships and forecast future outcomes. Prescriptive methods formulate decision models to identify choices that are optimal with respect to a desired, measurable outcome. Provides experience integrating diverse data sources, modelling uncertainty, and visualizing key insights.
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