University of South Florida 3 credits GEB
This course develops practical skills for designing and conducting qualitative research in applied business settings. Students learn how to plan and execute case studies, semi-structured interviews, and interpretive fieldwork; collect rich qualitative data; and analyze it rigorously using introductory coding, thematic analysis, and pattern matching. Emphasis is placed on connecting qualitative insights to managerial problems, ensuring credibility and trustworthiness of findings, and communicating results to organizational and scholarly audiences in ways that inform action. Prerequisite: None Corequisite: None USF Muma College of Business | Deanβs Office Credit Hours: 3
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