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FMTV 185

TV Industry

Drexel University 3 credits FMTV

Course Description

The course is designed to provide an overview of the organizational structures and business models utilized by current television content and distribution companies. In addition to looking at the basic structure of an organization, the course will also examine the often delicate, unusual and sometimes combative inter-relationship of company divisions, competitors, advertisers and audiences. We will profile the top media companies and the industry leaders/entrepreneurs that have shaped the medium thus far and into the future. Each class will begin with a discussion of current industry.

Code
FMTV 185
Credits
3
Subject
FMTV

Programs That Include This Course

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