Western Governors University 3 credits Standalone Courses and Certificates
This interactive, project-based course gives aspiring entrepreneurs the tools and strategies to confidently launch and grow a business. Students define their brand identity by creating a visual brand board, writing a compelling brand story, and selecting key marketing channels to reach their target audience. They sharpen their financial planning skills and reflect on the challenges of financial decision-making. In addition, students explore how to choose the best legal structure for their business by evaluating factors like liability, ownership, taxes, and scalability.
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