Western Governors University 3 credits Standalone Courses and Certificates
With this hands-on, outcome-driven course designed for aspiring entrepreneurs and innovators, students develop a comprehensive strategic business plan, building a strong foundation by defining their business's mission, as well as short- and long-term goals. Through practical market research, students identify their target audience, perform in-depth competitor analysis, and produce an actionable market research brief that directly informs business strategy. Leveraging the power of AI, students also maintain an AI-enhanced business planning journal, tracking their use of AI tools for productivity and market analysis.
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