Northwestern University 1 credit Entrepreneurship & Innovation
This experiential course aims to enable students’ entrepreneurial success while challenging them to build the best product they can possibly build by using key insights from entrepreneurs and product managers at successful companies. The course focuses on customer problems, customer research, simple MVP tests, market requirements, product requirements, and product vision decks. By the end of the quarter, students will be well-versed in the fundamentals of product management. Taught with MEM 490-0; may not receive credit for both courses.
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