University of Iowa 3 credits ENTR
Students work in teams to identify technology-based innovation opportunities arising from the validation of market needs or problems; application of design thinking, lean methodology, and business model canvas approaches; regular interaction with alumni entrepreneurs and industry experts; conduction of customer discovery to validate assumptions and identify product-market fit; creation of a minimal viable product for further customer discovery and initial testing; first of a two-course sequence. Prerequisites: ENTR:2000 or ENTR:3350 or MGMT:2100. Requirements: admission to the Tippie College of Business, or declared entrepreneurial leadership major, or declared entrepreneurial management certificate student, or declared technological entrepreneurship certificate student, and 60 s.h. completed.
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