Stony Brook University 3 credits EMP
This course covers how to manage enterprise innovation, corporate innovation cultures, ideation and creative thinking, product design and development processes and phases, issues in product design, collaboration between R&D and operations/marketing. Also, this class will focus on how to use forecasting to ensure the successful launch of a technology product. Case studies will be discussed. 3 credits Grading Letter graded (A, A-, B+, etc.)
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