Drexel University 3 credits EGMT
Corporations experiencing diminishing traditional markets must reposition themselves to develop new markets to stay competitive. Forward-thinking corporations rely on internal entrepreneurial efforts to alter an organization's status quo, harness the energies of talented renegades, and align with the company's objectives. Many mid-level engineers within such companies are ideal candidates to form groups of intrapreneurs to develop and implement innovative concepts using the corporate resources of a large industrial entity in a fresh, lean new venture subdivision. This course describes a process that can be used as a guide for intrapreneurs and corporations who wish to develop an idea from conception to corporate senior leadership approval such that a new venture can be established within the corporation.
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