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E P D 614

Marketing for Technical Professionals

University of Wisconsin-Madison 3 credits E P D

Course Description

Role and contribution of marketing and product management to overall operations; target marketing and market segmentation; product lifecycle positioning; develop product and marketing plan as part of balanced marketing effort; technical perspective on social, ethical, environmental, and sustainability of marketing and product management decisions.

Code
E P D 614
Credits
3
Subject
E P D

Programs That Include This Course

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