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DIGM 2357

Content Strategy & Development

University of Houston 3 credits DIGM

Course Description

Prerequisite: Grade of C- or better in DIGM 1300 , DIGM 1350 , and DIGM 1376 . Description Developing a content strategy from a brand perspective. Digital storyboarding for multi-touch, multichannel campaigns using personalized communications software.

Code
DIGM 2357
Credits
3
Subject
DIGM

Programs That Include This Course

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