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DES 3543

Design for Advertising

Temple University 3 credits DES

Course Description

Steering into the unique blend of design principles and advertising strategy, this course sheds light on the critical role graphic design plays in crafting persuasive advertising content. It differentiates itself by focusing on how visual design elements - color, typography, layout, and imagery - can be harnessed to tell compelling brand stories, evoke emotions, and drive consumer action. By emphasizing design thinking and creative problem-solving within the context of advertising, students will engage in projects that challenge them to think beyond traditional advertising techniques, preparing them for innovative work in creating visually driven advertising solutions.

Code
DES 3543
Credits
3
Subject
DES

Programs That Include This Course

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