Temple University 3 credits DES
The culmination of our Typography sequence, this course is designed for those looking to deepen their expertise in the interconnected areas of typography and branding. In this class, students will first develop a comprehensive brand and then apply it to a broad collection of typographic work. They will focus on clear communication to diverse audiences, including multilingual contexts, while maintaining a balance between order, beauty, and meaning. Throughout a semester-long project, students will engage in a rigorous design process, focusing their eye for typographic detail and building their skills in brand strategy. By the end of the term, students will have gained valuable experience tackling some of the most complex typographic challenges, preparing them to enter the design discipline with a sophisticated understanding of typography.
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