Pennsylvania State University 3 credits COMM
This course is designed to provide students with a background in the intellectual and practical skills involved with the development, execution, and delivery of strategic messages and content. Students will learn conceptual strategies that lead to the creative process and the resulting message executions that are delivered to targeted audiences on behalf of companies, brands, and organizations through numerous media formats. This course will explore how the role of branded content is evolving in the modern strategic communications landscape and how to apply different types of content generation to new and traditional communications channels. Students will evaluate the pros and cons of numerous modes of content delivery, and will learn the processes and tactics needed to create and implement numerous communication strategies across the major traditional and contemporary media platforms currently used in the industry. Students also will apply the necessary processes and steps to develop an effective multimedia content plan for any client.
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