Pennsylvania State University 3 credits COMM
Digital advertising has transformed many industry activities related to buying and delivering advertising. Information technology and big data have revolutionized the way media and content providers interact and negotiate with advertisers, agencies and third parties. This course will explore the digital advertising and media ¿ecosystem,¿ identify key players and trends, and review performance analysis and evaluation. Particular attention will be paid to sources, management, storage, analysis and visualization of data. Trends in industry regulation and ethics will be explored. This includes ad industry selfregulation and data privacy regulations. The implications of big data and artificial intelligence on industry ethics is discussed.
Our subject experts help with essays, research papers, case studies, discussion posts, and capstone projects for these programs — written from scratch to your course requirements.
Program and course information is reproduced from each university's published academic catalog for informational purposes and may change. Always confirm current requirements with your university. We are an independent academic support service and are not affiliated with or endorsed by the universities listed.
Expert guides on essay writing, citation styles, study skills, and academic success.
View All Articles
Learn how to write a good research question for a paper. Narrow your topic, identify a research problem, and create a focused question with practical examples.
Learn how to choose a research topic you can actually research. Discover how to narrow broad ideas, find reliable sources, and develop a focused research question.
Learn how to cite sources in a research paper using APA, MLA, and Chicago styles, with in-text citation examples and reference-list tips.