University of Delaware 3 credits COMM
This is the second course in a two-part sequence where UD PRSSA students participate in the Bateman Case Study Competition, a premier national competition that challenges students in strategic public relations planning and execution. Students will implement the public relations campaign they developed in COMM447, as well as evaluate and present their work. The campaign will be carried out during the spring semester. Enrollment requires active, paid membership in the UD PRSSA chapter. Prerequisite: Grade of C- or better in COMM 438.
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