University of Delaware 3 credits COMM
This practice-based public relations course emphasizes the development of various strategic and persuasive messaging techniques through hands-on projects and workshops. Students will hone their public relations skills by identifying target audiences, crafting customized messages, and creating or curating content for both traditional and digital media. These projects will help students build a personal โtoolkitโ of messaging techniques to prepare for real-world communication challenges and opportunities. Key topics include strategic and persuasive writing and revision, visual literacy, distribution strategies, and evaluating message effectiveness. Prerequisite: Grade of C- or better in COMM 311.
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