University of Delaware 3 credits COMM
This course provides a comprehensive overview of public relations and corporate communication management, emphasizing strategic planning for organizational change and growth. Students will explore strategies and tactics essential for PR practitioners across corporate, nonprofit, government, and agency settings, fostering cross-cultural collaboration and interdisciplinary work between departments. Students will also develop critical business skills, ethical decision-making, and best practices in internal and external communication. Prerequisite: Grade of C- or better in COMM 311.
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