Pennsylvania State University 3 credits COMM
Framework, principles, and strategies for media programming from perspective of content distributors and media outlets. COMM 385 Media Programming Strategies (3) This course will expose the students to the framework, principles, and strategies for content distribution via wired and wireless networks. Students will learn programming strategies for cable and broadcast networks, local television stations, cable systems, Internet sites, and other distribution outlets. The class will explore programming from the perspective of the network or outlet that acquires programming content as well as the perspective of the content producer trying to obtain distribution. The course explores how new technologies, laws, and social trends influence programming strategies. Students will learn audience analysis including Nielsen ratings and Internet measurement techniques. The class typically includes multiple group projects, presentations and written reports that evaluate programming strategies in addition to quizzes and exams. By the end of the course students should have a fundamental understanding of programming strategies, trends, and terminology. Broader course objectives include the understanding and application of ethics, diversity, the role of professionals in the industry, critical thinking, written and oral presentations including the use of visual information, appropriate use of mathematical concepts, professional writing, clear communication, and conducting and evaluating research.
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