Pennsylvania State University 3 credits COMM
Introduction to basic principles of management as they apply in electronic media industries. COMM 380 Telecommunications Management (3) This course aims to introduce students to the operation and management of the broadcast, cable and telecommunications industries. It is one of three required courses for the telecommunications major of the Bellisario College of Communications, and is the entry-point into the major's management sequence.The learning objectives for the course is to provide an understanding of the management function in the media and telecommunications industries; to familiarize students with sources of information about firm and markets; to provide basic training in critically evaluating and using financial information; and to improve writing skills. An associated objective is to prepare students for successful careers in the media and telecommunications industries, by building awareness about industry events and trends, and communicating information about job designations and career paths.The class provides a broad survey of management topics and includes modules devoted to topics such as financial management, marketing and sales, and human resources. These topics are customized to accommodate the management issues specific to the media and telecommunications industries, such as program management, ratings analysis and the Federal Communications Commission's Equal Employment Opportunity (EEO) guidelines. A special module devoted to management ethics is included in the course.Topical coverage for the course includes not only the radio and television industries that have been the traditional mainstay of telecommunications careers, but also industries such as cable, wireline and mobile telephony, and the dot-com sector in which increasing numbers of telecommunications majors are finding job opportunities.
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