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COMM 375

Ad/PR Strategy

Pennsylvania State University 3 credits COMM

Course Description

Through a combination of case studies and lectures, this class will prepare students to build upon their knowledge of the planning process and to learn how to make strategic communications decisions based on diverse scenarios. Specifically, they will explore problem-solving and decision-making processes in strategic communication through the analysis of case studies and the development of strategic planning documents. A significant amount of work in this class is team-based.

Code
COMM 375
Credits
3
Subject
COMM

Programs That Include This Course

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