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COMM 360

Public Relations Campaigns

University of Illinois Chicago 3 credits Communication

Course Description

Theory and analysis of public relations campaigns. Focus on strategic communication, campaign process, research, and analysis. Emphasis on case studies, campaign plan development, and professional collaboration practice. Course Information: Some sections may be offered fully online or in a blended-online course setting. Consult the Schedule of Classes for mode of instruction. Use of computer and internet access is required for all online and blended sections. A high speed connection, while not required, is strongly suggested. Prerequisite(s): COMM 101 and COMM 103 and Credit or concurrent registration in COMM 102; and Credit or concurrent registration in COMM 200.

Code
COMM 360
Credits
3
Subject
Communication

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