Pennsylvania State University 1 credit COMM
Over the 10 weeks of this Technology Skills/Tools course students will build a working competency with the industry standard graphics software (such as the Adobe Creative Suite) as used in many careers in the mass media. Specifically, the course will explore how common image editing and page layout graphics programs are utilized for advertising communications as well as for journalistic applications for public relations and news communications. Students will learn an overview of graphics file formats created from the design software, as well as other basic design terminology and how and when each software program could be used appropriately in the development of mass communication messages. By the end of the 10-week course students will understand the basics of image correction (journalistic use) and photo collaging/manipulation (advertising/design use) and how to save these corrected and manipulated images. As the development of communication materials is a cumulative process, students will then learn how these images can be incorporated into end result basic page layouts along with text elements in ads, brochures, posters, web pages & editorial articles.
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