Texas A&M University 3 credits COMM
COURSE OVERVIEW. Examines principles and practices of communication technology in the digital domain. Surveys the history and standards of television, radio, video gaming, streaming media, e-publishing and/or social networking industries and markets. Focuses on production skills such as composing, recording and editing digital content, as well as media literacy across platforms, including the ability to evaluate social, cultural and/or ethical implications of communication technologies. Emphasizes media-centric strategic foresight to postulate regarding the future of the communication and technological landscape. Class applications may also draw on popular culture and/or current events, connecting course concepts to contemporary media environments. RELEVANCE AND APPLICATION. Builds technical competence and media literacy skills applicable across professional, academic and civic contexts. Develops the skills necessary to create digital media content, adapt communication strategies to emerging technologies, tell stories across multiple media platforms and evaluate the impact of communication technologies on audiences and industries. Strengthens preparation for careers in journalism, media production, marketing, communication design, public relations and related fields where technological fluency and critical analysis are essential. DEEPENING UNDERSTANDINGS. Builds understanding of how communication technologies shape interaction, identity and/or culture beyond their technical functions. Highlights how tools such as streaming platforms, social media and/or virtual environments influence professional practice, everyday communication and public dialogue. Clarifies both opportunities and challenges presented by digital media, including questions of access, ethics and/or social impact. TOPICS AND THEMES. May include study of the development and application of communication technologies across industries; exploration of audio, video, web and interactive media tools; analysis of digital platforms and markets; consideration of issues such as media convergence, intellectual property, ethics and sociocultural impact. Course work may incorporate case studies from popular culture and/or current events to connect course concepts with real-world practices. The course may include discourses and perspectives that are unfamiliar or controversial, reflecting the diversity of discourses relating to digital technologies and practices. Prerequisites: Enrollment in communication or telecommunication media studies majors, USLA-BA-JNS concentration or JOUR minor. Cross Listing: JOUR 230/COMM 230.
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