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COMM 148

Marketing Communications

University of California, Los Angeles 4 credits Communication

Course Description

Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.

Code
COMM 148
Credits
4
Subject
Communication

Programs That Include This Course

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