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COMC 4601

Narrative Persuasion

Temple University 3 credits COMC

Course Description

Storytelling has historically been used to convey culturally, politically, and socially relevant information. Narratively structured messages offer persuasion and social influence communicators a unique way to deliver information to diverse audiences. From Hollywood films to online advocacy videos, narratives are used as vehicles for developing persuasive messages through mass, entertainment, social, and emergent media. This course offers students an opportunity to study how narratively structured messages are developed, as well as when and why they are persuasive. Topics will cover various theories and uses of narrative persuasion and media engagement, ranging from entertainment education to political docudramas. The theories and concepts will be used to analyze examples of health, science, and social campaigns that have used this strategy compared to more traditional persuasive campaigns.

Code
COMC 4601
Credits
3
Subject
COMC

Programs That Include This Course

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