Temple University 3 credits COMC
Students of this course will develop a strong understanding of communication's role in behavior prediction and change models. Theories such as the Health Belief Model, Social Cognitive Theory, and the Integrated Model of Behavior Change will be discussed in relation to contemporary health, politics, science, and other pro-social campaigns. The class will also cover the effective use of fear appeals, conformity, compliance gaining, and other theories of social influence and the diffusion of new behaviors through social networks.
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