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COM 804

Survey Design for Communication Research

Michigan State University 3 credits Communication

Course Description

Explore the role of surveys in research, including interpreting, critically evaluating, and designing surveys. Recent developments and challenges such as declines in response rates, the rise of convenience samples, concerns about respondent trolling, and critiques of recent election polling. Sources of error in survey research using the classic Total Survey Error framework.

Code
COM 804
Credits
3
Subject
Communication

Programs That Include This Course

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