Drexel University 3 credits COM
This course explores content creation for digital media, including websites, social media, newsletters, video and blogs through both theory and execution. Learn topics and concepts that are essential for those in or entering into the fields of marketing, advertising, communications and social media management: content development; audience engagement; brand identity and archetypes; concepts in digital design; visual storytelling through social media and strategic methods in marketing content. Students will also learn how to glean relevant information from data and information and create visually stimulating and engaging infographics and slide decks.
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