Stony Brook University 3 credits COM
A comprehensive overview of strategic communication focused on advancing effective communication about science and related fields (e.g., health, technology, engineering, math) in institutionally diverse settings. Students learn to build and assess strategic communication campaigns based in 21st century communication practices. Grounded in ethics and the concept of principled public relations, students learn core skills and practice that enable them to work as effective science communication practitioners in an era of misinformation and information overload. Because project management is critical to advancing successful strategic communication efforts, students will also learn project management skills through the design and implementation of a targeted communication plan. 3 credits Grading Letter graded (A, A-, B+, etc.)
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