Stony Brook University 3 credits COM
An introduction to the dynamic field of strategic communication. Students who are interested in advertising, public relations, and integrated marketing communication will find themselves well suited for this course. The course addresses key factors that influence strategic communication processes. Students will be introduced to the basic terms and conceptual frameworks that strategic communication practitioners employ in their professions, and use that knowledge to assess real-world cases and engage in hands-on strategic communication planning. 3 credits Prerequisite: Communication or Rhetoric and Writing Major or Minor; U3 or U4 Standing
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