Drexel University 3 credits COM
The course will explain the significance of strategic international communication in the contemporary globalized and digitized world. To a large extent, nations are brands and the images of those brands are strategically shaped by different agents - private and political interests, as well as state and business actors. The arsenal of tools they are using is huge - media, literature, movies, arts, history lessons, philosophy, religion, etc. Students will explore this process of strategic international image formation through the historical context, theoretical concepts, and the economic and structural aspects of strategic international communication. In each area, students will identify the key developments and large issues at stake rather than merely acquiring information.
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