Wilkes University 3 credits Communication Studies
Persuasion is an inextricable component of human communication, especially as communication is understood broadly as symbolic influence or inducement. in this class, we will explore and critically analyze the historical development of rhetoric and persuasion, study the process and components of persuasion, examine the particular contexts in which rhetoric and persuasion occur, and consider the ethics of persuasion. These objectives will be pursued via several modes, including developing and orally presenting persuasive arguments and critically analyzing and evaluating persuasive messages. Pre-Requisites: COM 101 .
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