Temple University 3 credits CMGT
Some of the most critical skills in modern communication management include a strong understanding of research methods, digital analytics, data driven insights, and performance evaluation. This course introduces you to these concepts, key metrics and their meaning. You will learn how to connect communications data to corporate goals, analyze digital metrics, find data driven insights, and present the data story in a compelling way. This course provides students with the basics of digital tools and the key metrics analyzed for communication disciplines. Students will learn some of the most common digital measuring and analytical tools in the industry and become better prepared for the modern communication world.
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