The University of Alabama 3 credits CIS
This course introduces students to statistical methods commonly used in communication and information sciences. Topics include measurement and research design, descriptive and inferential statistics, hypothesis testing, t-tests, analysis of variance (ANOVA), factorial and repeated-measures designs, correlation, and multiple regression. The course emphasizes interpretation of results, evaluation of assumptions, and application of statistical reasoning to communication and information sciences research. The course concludes with an introduction to advanced multivariate techniques, including moderation and mediation, factor analysis, path analysis, and structural equation modeling, to prepare students for advanced coursework and independent research. Students in this course will develop the ability to design, conduct, interpret, and critically evaluate statistical analyses used in communication and information sciences research, with emphasis on selecting appropriate methods, applying statistical software, and communicating results to scholarly and practical audiences.
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