Pennsylvania State University 3 credits CC
Explores the various ways organizations communicate with internal stakeholders, including senior leaders, managers, and frontline employees. CC 401 focuses on strategic communication processes between the organization and internal stakeholders such as senior leaders, managers, and frontline workers. The course explores the effective use of internal media, including intranet content, emails, social media content (strongly directed at internal audiences), memos, reports, newsletters, brochures, training content, and speeches. Considerable attention will be given to how to write effectively for each channel. Emphasis will also be placed on the importance of strategically coordinating internal communication and sustaining the overall function. CC 401 provides a thorough grounding in one of the two major subdivisions of the Corporate Communication field (with external communication as the other major subdivision). As an advanced course in the major, CC 401 provides considerable depth in terms of concepts, theories, and practices. Students will mainly need to apply, analyze, evaluate, and synthesize/create in this course. Students will primarily explore internal communication in terms of present day practices and future trends.
Our subject experts help with essays, research papers, case studies, discussion posts, and capstone projects for these programs β written from scratch to your course requirements.
Program and course information is reproduced from each university's published academic catalog for informational purposes and may change. Always confirm current requirements with your university. We are an independent academic support service and are not affiliated with or endorsed by the universities listed.
Expert guides on essay writing, citation styles, study skills, and academic success.
View All Articles
Learn how to write a good research question for a paper. Narrow your topic, identify a research problem, and create a focused question with practical examples.
Learn how to choose a research topic you can actually research. Discover how to narrow broad ideas, find reliable sources, and develop a focused research question.
Learn how to cite sources in a research paper using APA, MLA, and Chicago styles, with in-text citation examples and reference-list tips.